Revolutionary America

Philosophy of the Declaration of Independence

The American struggle for independence from the British Rule involved a long and protracted war. A total of thirteen states began the war and took it all the way to the beginning of July 1776 when the Declaration of Independence document was drafted. Thomas Jefferson was the principal author of the document that granted America independence under the philosophy of freedom for all human beings. In the words embodied in the declaration, Jefferson and team reminded the world that all humans were created equal and this granted them rights to live autonomously; not subjected to any form of control by others. The document inspired the spirit of nationalism and self-realization among all Americans, finally triggering a revolutionary mindset among all citizens. The ripple effect of the revolution spread through the American states later, leading to total independence of all states.

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Ethical Issues in Social Media

Social media has become heavily used by the youth, adults, and businesses alike. Thus, it has become a prominent marketing tool for businesses all over the globe to expand their customer base. However, with this expansion a plethora of issues have arisen in terms of how businesses can maintain professionalism on social media and how owners can maintain an appropriate brand image for their company when using social media. Many companies, such as ZPalette which produces cosmetic eyeshadow holders, have made mistakes regarding their brand image on social media and how to maintain professional behavior. Social media has caused many ethical and unprofessional issues to arise; therefore, business owners need to understand the ramifications of their actions on their consumers and themselves.

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Individual Communication Plan

Individual Communication Plan

Purpose of the communication Plan

M&S has two goals in its promoting correspondences battle. It attempts to demonstrate that its items have been described and separated from the competitors’ items by its high caliber, polished, and extraordinary esteem.  The company also attempts to remind the view of purchasers as far as quality and design (Mark and Spencer, 2013).

Target Audience

Target gathering of people: M&S has concentrated on elegant guys and females from various ages who have enough cash to spend on the stylish dress and need to upgrade their social picture between their associate.

Channels of communication

Toward the end each season from every year, M&S does promoting correspondences campaign. The company propels showcasing interchanges battle and utilized the publicizing (TV, silver screen and the web) as basic special apparatus.

The advertisement, which is called Christmas Belles, will be made by the promoting office will be executed by a gathering of models.


The message will be Quality worth each penny. The company will also attempt to tell its intended interest groups that it has developed its popularity in regard of value since 1940 by building up strict criteria. At the end of the day, it has improved authentic characteristics of value.

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